Travelling for Bleisure
May 24, 2018
A recent Expedia survey has revealed that 60% of corporate travellers globally extend their trips to add some leisure activities.
The so-called ‘travelling for bleisure’ phenomenon is seeing an increasing mixture of business and leisure travel with a whopping 72% of survey respondents
stating there are destinations they have visited or will visit in the future for business that they would like to extend for bleisure.
Expedia commissioned the multi-national study that was conducted by Luth Research and covered American, British, Chinese, German, and Indian travellers.
Fifty-six percent said they are more likely to consider a bleisure trip in a destination with great food and restaurants, closely followed by approximately
50% influenced by beaches, weather, nature, historical monuments or sightseeing.
Andrew van der Feltz, senior director, EMEA & APAC at Expedia Group Media Solutions, said: “By showcasing unique experiences and activities,
which are influential factors during the decision-making process, every destination, hotel, restaurant, attraction, airline, and more, can
entice business travellers to extend their trip for leisure.”
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