Social Media Influence on Travellers Selecting Travel Destinations
December 12, 2018
It appears that social media is having a huge impact on travellers making selections for their next travel destination.
Instagram in particular has changed how people choose their next adventure. People might see a photo of a destination on their feed and decide to book their holiday minutes later.
With over 346 million posts under the hashtag of #travel, it’s clear that Instagram is not only a social media platform with attractive images — but a gateway to an actual destination as well.
In fact, a Facebook study found that 67% of travellers on Instagram use the platform to look for inspiration for new places to travel to. And a similar number (62%) used Instagram to build excitement for new trips.