Grow your website visitors

August 21, 2018

Grow your website visitors through active content marketing

Quick tips:

1. Check your site index

2. Ensure you have google analytics on your website

3. Start a content marketing strategy

4. Blog, write, post!

5. Set up internal links on your website

6. Create social channels

7. Promote and sharing your content socially

8. Share your web content and links everywhere!

9. Submit your website to directories

10. Keep updating old content

SEO is active content marketing and results in organic search traffic that will grow your website business.

A static website without regular content updates is viewed by search engines (ie Google) as a dead entity – no life, nothing new, nothing to rank,
don’t bother indexing (looking)

If you update your website often with high quality content, search engines will love you. Inbound links from your social or community
social, articles, and newsletters drive people to your website – and push your organic rankings up.

The more frequently you update your website with blogs, articles, and new web pages, the more frequently a search engine will visit your website. You
can improve your rankings based on the content you provide.

 

So Why Blog?

Blogging can help with your SEO (Search Engine Optimisation) because it assists with important ranking factors.

When your website pages are updated frequently with posts that are high quality and on topics relevant to your potential guests, it will improve how
your website performs in search engines.

Here’s a few reasons why …

Fresh, Current Content

Search engines, such as Google, don’t want to deliver searchers with irrelevant and out of date information. Websites that are regularly updated
signal to them that the website is current and offering fresh content.

Having a blog gives you the tool to publish new content on your site regularly.

Encourage your Visitors to Linger Longer

Search Engines aim to deliver users with the info they are searching for. They don’t want a searcher to click on the first link, finds it unhelpful
and immediately leave that page. If they click on the link and hang around for a while, it signals that the website was helpful.

A viewer who comes to your blog post via a search result is more likely to stay on the page for longer while reading through a blog, than someone who
lands on a page with less content or information.

Internal Linking

A blog is an opportunity to include internal links on your website that direct users from one page on the site to another.

You can use the anchor text to advise what the page you’re linking to is about – strengthening the connection to your target keywords.

Internal linking also keeps readers on your website longer.

Valuable Keywords

Your blog posts give you an opportunity to strategically use SEO keywords and long-tail keywords in your content that your target audience may
likely be searching for.

Connect with your Audience

Regular traffic and repeat website visitors, shows the Search Engines that people are finding your website valuable.

But just as importantly is connecting with your target audience and providing them with a valuable source of information.

A blog is a good way to make connections and start building relationships with the people you want to reach.

We recommend that in addition to blogging you also post links to your blogs and articles from your social media channels and mail campaigns to help
direct your customers to your website.

What We Can Do for You

  • Create a 12 month communications / content marketing plan
  • Update your current web pages – check alt tags on images, title tags, meta tags
  • Review your page speed time
  • Work with your web developer to add google analytics
  • Create and connect social to your website

Start adding active content

  • up to 8 blog posts per month – posted to social to drive back to web
  • 1 special offer per month
  • 1 article per month
  • 1 newsletter communication per month
  • 1 quarterly competition

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